The Opportunity
- Client
- Renaissance Phoenix Downtown
- Service
- Paid social media advertising
- Campaign
- Local Rate promotion
- Reporting period
- Since May 2026
Renaissance Phoenix Downtown sought to increase awareness and bookings for its Local Rate promotion among Arizona residents through targeted paid social advertising.
Local reach, focused spend.
EDM launched a Facebook traffic campaign targeting Arizona residents interested in travel and Marriott, directing potential guests to the hotel’s promotional booking page with a dedicated code.
With a monthly budget of just $200, EDM served as the promotion’s sole paid social advertising partner.
- 01Facebook traffic campaign
- 02Arizona residents interested in travel and Marriott
- 03$200 monthly budget
- 04Designated promotional code
- $24KPromotional room revenue
- 135Local Rate bookings
- $200Monthly advertising budget
Property-reported Local Rate results since May 2026. EDM was the sole paid social advertising partner. Bookings and revenue reflect the overall promotion and are not exclusively attributed to paid social.
Local bookings, real revenue.
Since May 2026, the property reported 135 Local Rate bookings and approximately $24,000 in room revenue.
The campaign was extended through the end of 2026, maintaining the same monthly budget with updated holiday messaging.
Strategy over spend.
A focused paid social strategy helped expand awareness of a revenue-generating hotel promotion without requiring a substantial advertising budget.
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