The Opportunity
- Client
- Hyatt Regency Coconut Point Resort & Spa
- Service
- Paid social media advertising
- Campaign
- Florida Residents Rate
- Reporting period
- September 2026
Hyatt Regency Coconut Point Resort & Spa sought to increase direct bookings for its Florida Residents Rate offer through targeted paid social advertising.
Targeted reach, measurable returns.
EDM managed a Meta advertising campaign targeting regional travelers with video and carousel creative, directing prospective guests toward the resort’s Florida Residents Rate booking offer.
- 01Regional audience targeting
- 02Meta paid social advertising
- 03Video and carousel creative
- 04Direct booking focus
- 13.2xApprox. return on ad spend
- $10.1KAttributed room revenue
- 15Attributed bookings
September 2026 reporting. Approximately $10,100 in attributed room revenue and $766.27 in reported ad spend. ROAS assumes both figures cover the same campaign activity.
Real bookings, measurable revenue.
In September 2026, the Florida Residents Rate conversion campaigns generated 15 attributed bookings and approximately $10,100 in room revenue. The campaigns also delivered 1,034 link clicks and 661 landing page views, with carousel creative accounting for 13 of the 15 bookings.
The September Meta Ads Manager report recorded 68,777 impressions and a reach of 25,891.
Strategy that converts.
Focused audience targeting and conversion-driven creative helped turn regional travel interest into measurable hotel bookings and room revenue.
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