All resultsHyatt Regency Coconut Point Resort and Spa

Turning social into measurable growth.

The Partnership

Partner since
March 2024
Services
Strategic content · Community engagement · Paid media
Location
Bonita Springs, FL

Since March 2024, EDM has partnered with Hyatt Regency Coconut Point Resort and Spa to strengthen its social presence through strategic content, community engagement, and paid media. The result is a growing audience and consistent engagement across the property’s social channels.

How We Did It

The full resort experience.

Our approach centered on consistently showcasing the full resort experience through a strategic mix of user-generated content, social-first storytelling, community engagement, and paid media. By pairing a consistent content strategy with ongoing optimization based on performance, we expanded the resort’s reach, strengthened engagement, and turned social into a measurable driver of brand awareness.

  1. 01User-generated content
  2. 02Social-first storytelling
  3. 03Community engagement
  4. 04Paid media
  • 2.8M+Views
  • 68K+Engagements
  • 3.7K+Mentions
  • 23KCurrent social audience
The Growth

An audience that keeps growing.

The property’s social audience has grown from approximately 18K to 23K, while generating nearly 2.9 million views and 68,000 engagements during the reporting period.

  1. 18K2024
  2. 19K2025
  3. 23KToday

Reporting period: March 2024 to September 2026

Ready for results like these?

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