Leadership & Team

The Team Behind the feed

More than 30 years of combined experience across hospitality, social media, and digital marketing, with a leadership team that stays close to the clients and the work.

  • 30+Years of combined experience
  • ZeroTeam turnover
  • 26Hospitality partners
  • 4Offices: SLC · ATL · FLL · CHI
Charles Bello, Founder & CEO
A Note From Our Founder
“Great hospitality is personal, and great marketing should feel the same. At EDM, we take the time to know the properties we represent, understand the people behind them, and tell their stories with the same care they bring to every guest.”

Charles founded EDM in 2020, bringing together his background in social media marketing with his experience working in hospitality. What began as a way to bridge two passions has grown into an agency built exclusively around the hospitality industry. As CEO and Founder, Charles leads EDM’s vision, creative direction, and growth while remaining closely connected to the clients and partnerships behind it.

Charles BelloFounder & CEOSalt Lake City

Ariel Aguilera, Director of Client Success

Ariel Aguilera

Director of Client SuccessFort Lauderdale

Since joining EDM in 2022, Ariel has been at the heart of our client relationships. As Director of Client Success, she brings more than a decade of experience in hospitality, social media, and digital marketing, helping our partners turn their goals and guest experiences into thoughtful social strategies. She holds a Bachelor of Science in Public Relations.

Jenna-Rae Harreld, Director of Paid Media

Jenna-Rae Harreld

Director of Paid MediaChicago

Jenna joined EDM in 2023 and serves as Director of Paid Media. With more than a decade of digital marketing experience, she combines thoughtful strategy with data-driven decision-making to build campaigns that connect hospitality brands with the right audiences and deliver measurable results. She holds a Bachelor of Science in Advertising.

The Full Team

Every discipline, in-house

  • 3Account leads
  • 3Account executives
  • 1Community manager
  • 2Copywriters
  • 1Designer
  • 2Paid media specialists
  • 2Photographers
  • 2Videographers
What “Close to the Work” Means

Our commitments to every partner

  1. A director on every account

    Every partnership is overseen by a director, from strategy to monthly report.

  2. Leadership on every monthly call

    Our leadership joins each monthly strategy call, so decisions never wait.

  3. The same team, year after year

    With zero turnover, the team that learns your property stays on it.